If you want to sell products to Australian and New Zealand market, including the sale of products online, you are legally obligated to comply with mandatory safety standards and only market safe products. Mandatory standards are law, and there are penalties and consequences for selling products that do not comply. Particular government agencies monitor and regulate the safety of different specific types of products, for example electrical goods are regulated by Electrical Regulatory Authorities Council (ERAC) and Australian Communications and Media Authority (ACMA). Besides RCM compliance mark and testing that needs to be conducted in NATA Accredited lab, there could be some minor design or product changes to comply with relevant AS/NZS standard. There are also many other testing compliance procedures that can offer certain advantage in sale of those products against other that do not have such testing in place. In Europe there are general product safety directive and national laws of specific countries. Also there is General Data Protection Regulation (GDPR) across all EU countries in place from May 2018.
We support you through all the steps to meet all needed requirements needed for your specific product.