Internet of Things (IOT) is a trend in technology that will revolutionize eCommerce, automation, consumer behaviour in regards to product use and the importance of CRM as we know it.

Internet of Things (IoT) projects can involve a large number of devices, a proliferation of application programming interfaces (APIs), and large amounts of data — all of which can tax the traditional strategies, skills and technologies used by integration professionals. For those that successfully overcome this challenges, the rewards are limitless.

As a result of thousands of devices streaming information through networks the companies that sell or manufacture them, businesses will acquire a mind boggling amount of new data on the way customers use their products. Thus, these companies will garner invaluable business intelligence enabling them to improve products, services and marketing messaging. The revolution lies in the advent of predicting consumer demand and the corresponding ability to meet needs almost instantaneously.